Offering a range of services

Protecting your brand is our top priority. We offer a wide range of trademark services including trademark registration, international registration, renewals, monitoring, infringement support, and trademark eligibility reports. Our team of experienced experts will guide you through the process, ensuring that your brand is protected.

Aussie Trademark's logo on top of a carpentry work product representing the need of trademarking

Registration

Trademark registration is vital for any individual or business that wants to protect its brand and intellectual property. A registered trademark offers security and value to your business. A trademark can be a word, phrase, tagline, logo or symbol that distinguishes your products or services from another’s products or services.

Registering your trademark gives you the exclusive rights to use the trademark in connection with your products or services. It also allows you to take legal action against anyone who uses a similar or identical trademark that could be confused with your trademark.  You also have the right to authorise or licence the use of your trademark by others as you see fit.

Trademark registration can be complicated for those new to the process but Aussie Trademark makes it fast and simple.

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International trademark registration

Trademark registration works on a country by country basis.  If you are offering your goods or services in another country, protecting your brand in that country is also important.  International trademark registration allows you to protect your brand and intellectual property in multiple countries. A trademark owner can file a single application with the World Intellectual Property Organization to register their trademark in multiple countries simultaneously.

This means you do not have to file a trademark registration application in each individual country locally making it a more efficient and cost-effective way to secure international trademark protection. International trademark registration has a set of requirements beyond standard trademark protection and Aussie Trademark can offer you guidance through the process.

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Trademark eligibility reports

We undertake preliminary searches of the IP Australia trademark database based on your proposed trademark and proposed classes.  We then provide a Report setting out the search results identifying potential obstacles to acceptance of your trademark by IP Australia.
A Trade Mark Eligibility Report provides you with guidance that may: 

  • Lessen the likelihood that your branding infringes upon existing intellectual property rights (either registered or pending) of third parties;

  • Reduce the likelihood of a third party opposing your trademark application;

  • Assist you in your selection of branding which is most likely to achieve successful registration; and

  • Determine a strategy to enhance the likelihood of successful trademark applications

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Monitoring

Registering your trademark is the first part of trademark protection.  It is up to you to enforce your rights against anyone that might be infringing your trademark. This is why it  is  best practice to regularly search for and monitor new trademark applications that may infringe your registered trademark and potentially confuse consumers.

Aussie Trademark can help you with ongoing monitoring of potential infringements by searching for similar or identical trademarks in the same or related classes. Early identification of potential infringement will provide you with the ability to take appropriate action through a variety of strategies to prevent improper use by someone else.

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Infringement

When potential trademark infringement has been identified, it is important to act swiftly and decisively to stop the ongoing unauthorised use of your brand name or logo. Sometimes the infringing party will not be aware of the unauthorised use and a simple request for them to cease use can provide a straightforward solution.

However, at times it may be necessary to take legal action to stop the infringing use of the name or logo and seek damages for the infringement. This can be a daunting process to embark upon, but Aussie Trademark can put you in touch with the right people to help you enforce your rights.

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Renewals

As a trademark owner, you will need to keep track of renewal deadlines to ensure your brand remains protected. When your initial registration period is expiring, you must extend the registration of your trademark for another ten years to maintain exclusivity and protection.

Failure to renew your trademark registration can mean your trademark registration will lapse.  This results in your trademark becoming available for another person or company to use and potentially register it as their own.  

Aussie Trademark can help you keep track of renewals and the payments required to ensure your trademark has ongoing protection.

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